FashionActor Chris Hemsworth Is Hugo Boss’ New Model Ambassador...

Actor Chris Hemsworth Is Hugo Boss’ New Model Ambassador – WWD


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Chris Hemsworth has been a part of Hugo Boss’s fragrance advertising and marketing campaigns since 2017, however will now act as a world ambassador for the clothes model, too. The primary campaigns to characteristic the 37-year-old actor will seem this spring.

“Chris completely exemplifies the trendy man of at this time: self-confident, genuine and approachable,” firm spokesperson and board member Yves Müller defined in an announcement.

The selection of Hemsworth — a devoted surfer who owns a multimillion-dollar mansion in Byron Bay, a well-liked surf spot in Australia identified for its laid-back methods — additionally displays Hugo Boss’s shift toward more casual looks. The pandemic has seen gross sales of the formalwear the German model is so well-known for dwindle, as executives are compelled to earn a living from home and bigger formal occasions are canceled.

Later within the yr, Hemsworth may also collaborate on a capsule assortment for Hugo Boss. As a result of Hemsworth is a staunch environmental advocate, the gathering could have a sustainability focus. A spokesperson from Hugo Boss advised WWD that no additional particulars on the collaboration had been out there as but.

Rebounding steadily from a robust coronavirus hit, Hugo Boss reported gross sales within the third quarter decreased 24 %, forex adjusted, to 533 million euros.

See additionally:

Brad Pitt Fronts Latest Brioni Ad Campaign

Boss Women’s Marks 20th Anniversary in Milan

What to Watch: Tailored Clothing Sales See Shift in Demand

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