Alber Elbaz is making his long-awaited return to vogue by way of movie, reasonably than the runway, WWD has discovered.
“That is how I wished to point out it, even earlier than COVID-19,” he stated Monday. “It’s a digital world.”
Elbaz’s three way partnership with Compagnie Financière Richemont, dubbed AZ Manufacturing facility, is on the official couture schedule for Jan. 26 at 8 p.m. The Fédération de la Haute Couture et de la Mode just lately launched a provisional calendar for Paris Couture Week, which runs from Jan. 25 to twenty-eight, nevertheless it listed solely occasions and dates, not codecs.
Pressed for particulars on his movie, which has but to be made, Elbaz demurred: “It’s a shock.”
AZ Manufacturing facility is bound to be one of the carefully watched ready-to-wear debuts in 2021, marking Elbaz’s full return to the style scene greater than 5 years after he exited Lanvin. His vogue start-up has been slowed by the coronavirus pandemic, which disrupted the trade in myriad methods.
Elbaz has largely stored particulars of his enterprise below wraps, posting some movies of working classes on AZ Manufacturing facility’s Instagram feed, and his private account. These have a playful, irreverent spirit, with the designer generally obscuring his face with a cartoon likeness.
He lifted the lid on a new brand name and visual identity in November, together with a number of hints about his strategy and his viewers.
“We design stunning, solutions-driven vogue that works for everybody. It’s a reset, it’s the beginning of a manufacturing facility,” AZ Manufacturing facility stated in a quick assertion, calling itself a “digital luxurious model based mostly on innovation, know-how and, above all, a spot to experiment and take a look at new concepts.”
Elbaz revealed his joint venture with Richemont in October 2019, arrange AZ’s headquarters in Paris atop the Fondation Cartier, the up to date artwork museum in a placing glass constructing by architect Jean Nouvel, and commenced constructing his workforce. Laurent Malecaze started as chief executive officer of AZ last month, becoming a member of from luxurious retailer The Webster in New York.
When it was unveiled final yr, Richemont and Elbaz described AZ as “an modern and dynamic start-up, meant to show goals into actuality.” The posh big, father or mother of manufacturers together with Cartier, Chloé, IWC, Van Cleef & Arpels and Dunhill, stated the enterprise could be project-based reasonably than the usual seasonal strategy of most designer collections.