IN THE NAME OF COMFORT: The brand new want for final consolation generated by the lengthy lockdowns imposed by the pandemic have pushed Alberta Ferretti to discover a brand new market: athleisure.
At the side of the launch of the pre-fall 2021 lineup, the designer has unveiled her namesake model’s first athleisurewear capsule, combining activewear designs with on a regular basis road staples.
Introduced by way of a video by which skilled dancers execute an lively choreography by Italian artist Laccio, the capsule is designed primarily for ladies, but additionally options kinds with a genderless attraction.
“Athleisure is the results of a mirrored image in regards to the second we live and about our routine, which requires a extra relaxed method to the way in which we gown up,” Ferretti mentioned. “Ranging from this, I created a group of fluid, versatile designs, which assure consolation and facilitate actions, with out renouncing high quality and magnificence.”
The capsule spans from puffers and parkas to tracksuits and sweatshirts, peppered with shade blocks, in addition to by checkered motifs and sky-inspired airbrushed prints.
Sustainability performed a key position within the growth of the capsule, the place nylons, denim, cottons and jersey materials are all eco-friendly and have the GOT certification.
Costs vary from 200 euros for baseball caps to 1,450 euros for nylon parkas.
In line with the present market second, the designer determined to placed on maintain her demi-couture Limited Edition line, centered on robes and night apparel, which was historically introduced along with the Paris couture week. Ferretti included a collection of appears to be like for particular events in her pre-fall 2021 lineup, at present on sale on the model’s showroom in Milan.