FashionAnine Bing Launches Anine Bing Sport – WWD

Anine Bing Launches Anine Bing Sport – WWD


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Anine Bing has stepped into athleisure.

Aptly titled Anine Bing Sport, the Danish-born and Los Angeles-based designer is launching her first ladies’s assortment within the class.

“It’s one thing I’ve been dreaming about for a number of years now,” she stated over the telephone. “The timing needed to be proper, and it couldn’t be higher timing than now, I really feel like. To begin with, persons are spending an increasing number of time at dwelling, they usually want snug however nonetheless modern issues to put on and work out in.”

Many designers are turning to athleisure and activewear, reportedly the best-performing retail classes amid the coronavirus pandemic. For Bing, the brand new assortment could be very a lot in keeping with her general aesthetic of making trendy, ready-to-wear necessities, a mixture of European and Americana-influenced items.

Whereas designing the brand new seems to be, Bing was impressed by ’90s paparazzi photographs of the late Princess Diana. Within the images, which often flow into on social media, the cultural icon pairs oversize sweatshirts with biker shorts. (“She had one of the best fashion, I believe, and was so good at mixing totally different components,” stated the designer.)

Versatility was vital to Bing, providing sweat-proof materials to work out in and “stylish however snug” items to decorate up, like throwing on a blazer over a sports activities bra. The brand new line features a sports activities bra, sweatshirt and biker shorts, together with leggings, joggers and branded water bottle. Out there at Anine Bing retail shops and on Jan. 19, the gathering prices between $59 and $149.

Anine Bing Sport

The Anine Bing Sport line ranges in value from $59 to $149. 

“I additionally loved designing from a psychological well being perspective…to spice up ladies’s confidence,” stated Bing of the brand new objects. “I really feel now could be the time all of us must handle ourselves and work out.”

A second athleisure drop might be unveiled later this 12 months with summer season kinds that embody a one-piece and equipment like hats. The model may even launch its first sneaker.

“I dream large, and I’ve many extra classes I need to add sooner or later,” stated Bing, when requested about future plans. Together with clothes — from suiting separates to vintage-inspired denim — she designs sneakers, luggage, jewellery, sun shades and has created two fragrances. “I like inside. I’m an enormous fan of magnificence. There are various desires, however on the identical time, one step at a time.”

Anine Bing Sport

A primary take a look at Anine Bing Sport. 

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