NO PLACE LIKE HOMER: Demna Gvasalia dropped a giant trace about Balenciaga’s relationship with “The Simpsons” a number of months earlier than he screened a bespoke 10-minute episode throughout Paris Style Week on Oct. 2.
A hoodie depicting the cartoon household wearing recognizable Balenciaga items from previous seasons was a part of the “Clones” assortment unveiled through a web-based movie final June.
It landed on Balenciaga’s on-line boutique at the moment, priced at 750 euros, together with T-shirts at 495 euros, a ball cap at 295 euros, and leather-based items ranging in value from 195 to 775 euros.
“The Simpsons Balenciaga” episode has already been seen greater than 8.4 million occasions on the style model’s YouTube channel. The hilarious quick depicts Homer Simpson struggling to pronounce the French label (“Balun, Balloon, Baleen”); Marge strolling by Springfield in a sharp-shouldered robe, and the entire city flown to Paris for trend week to mannequin seems from current Balenciaga collections.
By comparability, Gvasalia’s couture debut for Balenciaga final July – it was the home’s first high-fashion assortment in 53 years, and essentially the most anticipated occasion of couture week in Paris – has garnered 2.3 million views.
Celebrities together with Cardi B, Lewis Hamilton and Elliot Web page filed into the Théâtre du Châtelet earlier this month for Balenciaga’s summer time 2022 present, which was arrange like a movie premiere, with the photograph name broadcast on an enormous display inside.
Finally, fashions wearing Balenciaga’s newest assortment started filtering in on the pink carpet, turning the tables and letting the viewers be a part of the style present. “The Simpsons” screening caught attendees abruptly, and so they roared with approval on the trend shenanigans, which climaxed with Homer Simpson in a supersized parka serenading his spouse in French.
Retailers hailed this Pink Carpet assortment because the spotlight of Paris Style Week, and it received reams of publicity for the French trend home, owned by Kering.
Balenciaga got here fourth in a rating of manufacturers that had essentially the most affect throughout Paris Style Week, bested solely by Dior, Louis Vuitton and Chanel. The rating by information agency Launchmetrics tallied the affect of related media placements on all channels (on-line, social, print), inclusive of paid, owned and earned mediums between Sept. 24 and Oct. 7.
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