FashionBerlin Style Week Goes Digital – WWD

Berlin Style Week Goes Digital – WWD


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BERLIN With Germany nonetheless below lockdown, preliminary hopes for a hybrid Berlin Style Week with chosen attendees rapidly pivoted into the digital sphere. This season’s version, working from Jan. 18 to 24, was an occasion that raised many questions: What’s the state of German trend? How are the designers doing? With the commerce reveals gone to Frankfurt for a brand new trend week, what’s the way forward for BFW?

The Senate of Berlin, not beforehand identified for prioritizing artistic industries, ponied up 3.5 million euros, distributed to half a dozen events, and set the dates for the week in an try to assist “place itself because the European capital of artistic industries,” it touted in an official assertion. And whereas typically experimental, the myriad occasions — after final season’s hiatus — provided a survey of town’s potential as a hub for rising skills.


Style Open Studio Set up on the Mercedes-Benz Style Week Berlin at Kraftwerk Mitte. 
Getty Pictures for MBFW

The primary Berlin Style Week within the pandemic kicked off with the fundamentals on the ordinary venue, Kraftwerk Berlin: Style Council Germany offered “The Standing of German Style 2021,” a research carried out by the Oxford Enterprise Group to evaluate the realities and potentialities of the native business. The visible evaluation got here with the relaunch of Berliner Mode Salon, initially initiated by soon-departing Vogue Germany editor in chief Christiane Arp in 2015. The salon noticed Heidi Klum’s daughter Leni Klum’s runway debut and featured a 360-degree digital actuality video of a well-curated group exhibition with 38 chosen designers. Among the many many members of notice have been “Making the Reduce”-laureate Esther Perbandt, with black avant-garde silhouettes; Michael Sontag, who offered historic pure dyeing methods with vegetation sourced from his personal backyard; Rianna + Nina with colourful textile collages, and equipment designers Saskia Diez and PB 0110.

Berliner Mode Salon, Berlin Style Movie Competition and Mercedes-Benz Style Week collaborated with one another and designers with a joint program and a variety of various video codecs. The streamed runway reveals and brief movies included Tom Van Der Borght and Marc Cain, who will even present in Milan. MBFW additionally launched its Style Open Studio in collaboration with Style Revolution, showcasing choose native designers and the finalists of the Hyères Worldwide Competition of Style and Images. Der Berliner Mode Salon and Berlin Style Movie Competition spotlighted the designers’ work within the face of the present challenges and future improvements by way of studio visits, conversations — together with one with Valentino’s Pierpaolo Piccioli and filmmaker Luca Guadagnino — and launches, together with the debut of males’s put on model Per Se.

The second half of the week was dominated by area of interest codecs. “202030 — The Berlin Style Summit” was launched as a platform to debate issues on sustainable trend by companies Studio MM04, Squetch and the Useful Design Institute and introduced collectively stakeholders from the style business, politics, non-governmental organizations and cultural establishments.

Anne Imhof and Eliza Douglas, members at Reference Competition. 
Nadine Fraczowski

Reference Competition by Reference Studios, beforehand billed as an unbiased multidisciplinary artwork and trend competition, noticed its second iteration as a part of BFW. Reaching for the celebrities, the organizers staged the occasion at a planetarium and at their very own studios, rebuilt as digital areas harking back to Nineties video video games. Navigating by way of the not-yet-stellar digital venue by way of mouse clicks allowed one to succeed in the principle stage that includes brief, livestreamed performances by the likes of Anne Imhof and her companion Eliza Douglas, or dancer MJ Harper. Different components of the digital venue served as exhibition and gross sales rooms to current artworks and merchandise like 032c’s picture collage for its twentieth anniversary and DJ Michel Gaubert’s “Blue Monday” remix. Berlin model GmbH additionally streamed its present as a part of the Paris Style Week official calendar and thru Reference Competition concurrently.

A part of Highsnobiety’s “Augmented Berlin” exhibition: Manuel Rossner’s augmented actuality sculpture. 
© Manuel Rossner

The spotlight of the week was Highsnobiety’s “Berlin, Berlin,” which occurred concurrently with the writer and model’s second version of “Not in Paris.” There have been images by Jonas Lindstroem plastering partitions and energy bins and promoting pillars everywhere in the metropolis, but in addition an augmented actuality exhibition that allowed customers to wrap a TV tower in artist Manuel Rossner’s bubbles and features, or place Cibelle Cavalli Bastos dancers wherever. There have been day by day stay music streams from areas just like the Boros Bunker, but in addition behind-the-scenes of the life and work of trend professionals like GmbH or Voo Retailer through the lockdown. “It was the primary time we have been invited. With the gala’s gone, it was unclear what would occur to BFW, nevertheless it turned out to be an amazing alternative to essentially be a part of rethinking every thing from scratch,” mentioned Highsnobiety’s founder David Fischer.

Berlin Style Week traditionally overlapped with Paris Males’s Style Week as a result of the commerce gala’s decided the dates. Going ahead, it shouldn’t. With out the business focus of the gala’s and important public assist, this version was one to probe potentialities. With a greater curated program and extra boldness in digital means — might Berlin Style Week lastly faucet its cultural potential to spice up the style scene? “Now free to set dates to not overlap with different occasions, everybody can give attention to Berlin,” Fischer mentioned.

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