LIGHT AND MAGIC: Regardless of the current announcement that Paris Couture Week will happen in a digital-only format, Chanel is betting on a return to spectacular vacation spot exhibits later this yr.
The French luxurious home mentioned on Tuesday its cruise 2022 assortment could be proven on Might 4 on the Carrières de Lumières, the white limestone quarries situated within the picturesque village of Les Baux-de-Provence within the south of France.
The placement memorably served because the backdrop for the 1960 movie “Testomony of Orpheus,” directed by poet and playwright Jean Cocteau, who was a buddy of the home’s founder Gabrielle “Coco” Chanel. Lately, it has change into a significant vacationer attraction internet hosting immersive mild and sound exhibits devoted to artists like Van Gogh and Cézanne.
Final yr, Chanel was pressured to cancel its cruise present, as a consequence of happen in Capri, Italy, on Might 7, due to the coronavoris pandemic. As an alternative, the gathering was revealed on-line via a video in June. The home was additionally pressured to nix its duplicate present for the Métiers d’Artwork assortment, scheduled to happen in London on June 4.
Whereas her predecessor Karl Lagerfeld was identified for staging exhibits as far afield as Dubai, Singapore and Cuba, Chanel inventive director Virginie Viard has to this point caught nearer to residence. Her first present outdoors of Paris was for the Métiers d’Artwork assortment, unveiled in December on the Château de Chenonceau within the Loire valley in entrance of a single visitor: Kristen Stewart.