TAKE NO. FIVE: Pink ruffles, silvery tweed and dotted embroideries could be spied in a 15-second teaser video of Chanel’s spring 2021 high fashion assortment launched solely to WWD.
Within the run-up to the published of its present at 2 p.m. Paris time on Tuesday, Chanel shared the clip, credited to Dutch photographer and filmmaker Anton Corbijn, identified for his moody visuals for music teams like U2 and Depeche Mode.
Chosen by Chanel inventive director Virginie Viard for the duty, Corbijn took his cameras to the couture ateliers at 31 Rue Cambon to seize seamstresses in motion, and fashions within the throes of fittings. The spot flips between colour and black-and-white, ending with a view of the salons by a window.
Chanel plans to drip-feed nonetheless pictures from the fittings on its social channels at this time. These present but extra ruffles, micro sequins, color-flecked tweeds and a princess-line costume with beaded straps.
The French trend home is filming its couture present at this time on the Grand Palais, its recurring present venue, however with out an viewers. The latest males’s reveals in Paris have been a purely digital affair, with giant gatherings forbidden to stem the unfold of the coronavirus.
Chanel initially hoped to carry two reveals for 300 company every on the huge venue.
The French home has already introduced it plans to stage its cruise show in Might in Les Baux-de-Provence, a picturesque hilltop village within the south of France.
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