Patientce Foster has made a reputation for herself by making names for others — and grow to be a star alongside the way in which. The North Carolina-born, Delaware-raised publicist started representing Cardi B when she was simply 26 and, in a number of years underneath her steering, the rapper would seem on multiple TV shows, grace the covers of Rolling Stone and New York magazine, and ascend to the top of the Billboard charts with a debut single. A serial entrepreneur who began her first enterprise promoting selfmade magazines within the sixth grade, Foster’s journey is a transparent instance that actual success takes exhausting work and dedication.
Within the premiere episode of “The Method,” a brand new MTV Information documentary sequence introducing the artistic forces behind among the greatest artists working at the moment, Foster explains that her profitable recipe is a mix of calculated effort and a assured persona. “Individuals equate my success to luck,” she tells correspondent Dometi Pongo. “Like, I used to be fortunate or my consumer was fortunate, and we simply, like, found this success, and the way in which it labored out for us was simply, like, this fairytale. [There’s] a lot extra to changing into an emblem of success. It’s little or no about what you appear like, it’s very a lot about who you’re.”
However a collaborative imaginative and prescient is equally essential, as Foster realized firsthand working because the artistic director for “WAP,” Cardi B and Megan Thee Stallion’s slickest music of the summer time. “Cardi knew what kind of video she needed to create,” she says. “She knew that the music has to come back out with the visible. She knew she needed colours. She advised us she needed animals. She needed prints, patterns. She needed a number of units.” Cardi additionally needed a stable crew of all-star performers that included Kylie Jenner, Normani, Rubi Rose, Rosalía, and extra to convey the celebration of ladies’s our bodies and pleasure to a crescendo.
“That is the period of the girl,” Foster provides. “You understand, we sat down, we developed this record of people and I actually awoke each morning going after each individual on that record.” She says she texted Kris Jenner, “Good morning, lovely,” for 2 weeks straight. “You understand, delight to the facet, I’ve a job to do, and I wish to ship, and I wish to over-deliver… We had been in a position to actually pull collectively a forged of numerous, profitable girls.” Be taught extra about Foster’s artistic course of and the way she helped convey “WAP” to life by watching “The Methodology” beneath.