FashionDancewear Model Capezio to Develop Into Activewear – WWD

Dancewear Model Capezio to Develop Into Activewear – WWD


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Add dancewear and footwear agency Capezio to the record of manufacturers increasing into activewear. 

The New York-based firm has entered into a worldwide licensing settlement with model administration firm Global Brands Group Holding Ltd., executed by branding agency Graj + Gustavsen, so as to add males’s, ladies’s and youngsters’s activewear and athleisure, footwear and accessories to the assortment. The primary collections are anticipated to drop in fall 2021. 

“We regarded for a associate that shared our imaginative and prescient for Capezio to increase the 130-year-old dance model right into a full life-style model,” stated Scott Todd, senior vice chairman of licensing and strategic partnerships at Graj + Gustavsen. “International Manufacturers checked all the packing containers and, by way of this partnership, we’ll be capable to faucet International Manufacturers’ modern design and world distribution capabilities, imaginative and prescient and deep retail relationships to maximise the complete potential of Capezio’s historical past and legacy.”

Below the deal, International Manufacturers will design, produce and distribute a variety of life-style dance merchandise underneath the Capezio model title, together with sportswear, athletic sneakers, fashion flats, slippers and backpacks. 

“The dance group has trusted Capezio since 1887 and the model is now flexing that heritage to encourage much more folks to embrace an lively life-style and get shifting at dwelling, within the fitness center or on the road,” stated Ron Ventricelli, president of North America for Global Brands Group. “We’re proud to leverage our experience and design and operational sources to assist Capezio prolong its model past the stage and attain new buyer audiences who’re linked to the ability of dance, motion and self-expression.”

Anthony Giacoio, government vice chairman of Capezio, added, “At Capezio, we take nice delight in designing merchandise with type and objective, whereas by no means compromising high quality, to fulfill the wants of our world client. International Manufacturers shares these values and delivers on our highest requirements. We’re very excited concerning the progress alternatives this partnership presents for Capezio.”

In the meantime, the activewear market continues to grow, with new entrants, together with Target, Offline by Aerie, Madewell and extra, hoping to seize share, whereas extra established gamers proceed to reinforce their assortments. Allied Market Analysis anticipates the worldwide activewear market can be price practically $547 billion by 2024.

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