FashionDavid Koma Pre-Fall 2021 – WWD

David Koma Pre-Fall 2021 – WWD


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At a time when designers and types are urgent pause and re-evaluating their companies, David Koma has been setting his personal tempo and rising as one of the crucial resilient of the London bunch — maybe a testomony to his conviction of all the time taking the gradual strategy.

Koma discovered that in a yr of lockdowns and ongoing restrictions, his workforce was in a position to band collectively, develop into stronger, and discover solace in work and creativity. Koma stated lockdown gave everybody time to discover objectives and concepts, together with new classes and a glossy brand, VR marketing campaign and, most not too long ago, the launch of his model’s first pre-fall assortment.

Koma had beforehand produced three collections a yr, and can now add pre-fall, a smaller vary that will likely be divided into 4 retail drops.

“The expertise of manufacturing resort in the course of the first lockdown, and the unimaginable response, gave us confidence that we are able to deal with one other assortment,” the designer stated over Zoom.

The gathering struck a effective steadiness between Koma’s signature glamour, and the softness and luxury at the moment in demand.

Koma didn’t select the standard path to consolation by slapping his title on a tracksuit, or making a pair of slippers. Consolation and at-home coziness got here within the type of a feather-light wool coat; cashmere knits with simply sufficient elastic to border the physique; and a glamorous, and comfy, gown shirt that includes further gentle silk and refined crystal embroidery.

“It’s essential to remain true to your self, and to supply items of the very best high quality, particularly on this second,” added the designer.

That’s why Koma didn’t hand over on dreaming, or indulging in his aptitude for magnificence and all issues sparkle.

Impressed by the class of equestrian model, and its associations with royalty and Princess Diana specifically, Koma sprinkled embroidered collared shirts and glossy tailoring into the vary.

The younger Girl Di’s playful, free spirit additionally got here by within the eveningwear, together with a taffeta mini quantity that includes dramatic sleeves; or a bejewelled draped midi-dress in child blue.

Elsewhere, a feather-trimmed chiffon robe and slightly black gown paved with large, embroidered crystals regarded excellent for the Roaring Twenties temper that’s anticipated to return, post-pandemic. “We’re prepared for it,” stated Koma.



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