FashionDior Opens Chez Moi Pop-Up in SoHo – WWD

Dior Opens Chez Moi Pop-Up in SoHo – WWD


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Dior is popping up in New York once more.

The most recent iteration within the Paris-based luxurious model’s pop-up technique is centered across the Dior Chez Moi girls’s and residential assortment.

This week, the model is opening a Chez Moi Assortment Pop-up at 109 Greene Road in SoHo that can stay open via March 19. The boutique is the primary in a sequence of unique momentary international boutiques for the gathering with extra pop-ups slated to open throughout Europe and Asia later this yr.

Dior Chez Moi pop-up

The store is on Greene Road in New York Metropolis. 

This retailer is designed in a loft/studio fashion supposed to suit into the SoHo neighborhood during which it’s positioned. A centerpiece show desk highlighting Dior Maison’s Constellation tableware merchandised with small trays, frames and candles and there’s a bookcase wrapped within the Chez Moi celestial print that showcases toile de Jouy and zodiac embroidered ebook totes and self-importance instances. As well as, lining the window are visible shows of Dior Maison Louis XVI-inspired medallion chairs in grey, a favourite shade of founder Christian Dior, and a reimagined model of the toile de Jouy, one of many model’s iconic logos, provided this time in a tropical-inspired patterns in blue and white with palm bushes. The assortment additionally consists of purses, sneakers, hats, scarves, sun shades and jewellery.

Project: Dior Soho Pop Up Chez MoiClient: Dior Location: New York, NY.

The Chez Moi assortment provides loungewear and residential gadgets. 
©2021 Francis Dzikowski/OTTO

Chez Moi is the primary capsule assortment devoted totally to loungewear designed by Maria Grazia Chiuri with Italian artist Pietro Ruffo, and consists of pajama units, bathrobes, and ponchos complemented by attire and shorts.

In November, Dior used the SoHo house to showcase males’s creative director Kim Jones’ inaugural ski capsule.

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