FashionEXCLUSIVE: Isabel Marant Plans Fashion Show, Pop-ups in China...

EXCLUSIVE: Isabel Marant Plans Fashion Show, Pop-ups in China Push


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STREET STYLE: Isabel Marant is signaling its enlargement into China with a vogue present and dance efficiency, scheduled to happen in Shanghai on Wednesday, in tandem with pop-up shops in two different cities.

The French vogue model, which plans to greater than double its retail presence in China over the subsequent 4 years, is because of maintain its “Isabel Marant Hits the Streets” occasion in entrance of 300 friends at 8:30 p.m. native time on the E-Sport Tradition Heart in Shanghai. It will likely be livestreamed on, Weibo and Tmall, the model stated in a press release. 

The 21,500-square-foot venue shall be reworked right into a miniature replica of the metropolis, with dancers performing in a decor that includes brick partitions, hidden doorways, road meals stalls and neon lights. 

The runway present will characteristic Marant’s fall 2021 designs for ladies and men, initially offered on-line in March, alongside a capsule line created in collaboration with Chinese language artist He Han, together with a limited-edition model of the model’s signature Balskee wedge sneaker.

The Isabel Marant pop-up store in Chengdu, China.

The Isabel Marant pop-up retailer in Chengdu, China.
Courtesy of Isabel Marant

The runway assortment and a number of unique items shall be accessible the next day in two pop-up shops in Beijing and Chengdu, designed to mirror the idea of the present. Marant has additionally deliberate animations in its 11 Chinese language shops, the newest of which opened in Chongqing in August.

The label, which unveiled its first boutique in China in Beijing in 2011, hopes to open 4 to 5 new shops a 12 months within the nation over the subsequent 4 years, a spokesman stated. It plans so as to add a location on the MixC World shopping center in Shenzhen, and has additional initiatives in dialogue for Wuhan, Shenyang and Beijing, he stated. 


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