The Vogue Scholarship Fund just about held its 84th annual Awards Celebration on Jan. 12, celebrating members of its class of 2021 and the 20 inaugural recipients of the Virgil Abloh Put up-Trendy Scholarship Fund.
Tamron Corridor hosted the occasion that had an viewers of greater than 1,000 friends and featured appearances by Abloh, Peter Arnold, Marc Mastronardi, Ryan Seacrest and Lydia Fenet, who spoke concerning the fund, the scholars and the scholarships. The occasion included a take a look at this 12 months’s Chairman’s Award finalists, chosen from 1,500 purposes: Hannah Harris, a junior at Savannah School of Artwork and Design; Benjamin Plotkin, a senior at Yeshiva College; Katherine Psaltos, a junior at Parsons Faculty of Design, and Evelyn Siao, a senior at Lehigh College.
Harris offered a marketing campaign for Aveda impressed by her mom referred to as “Silver Linings,” focused to ladies aged 40 years and older embracing grey hair. Plotkin developed a method for Champion to exit wholesale and rework right into a vertically built-in retail and direct-to-consumer model. Psaltos confirmed samples of an upcycled, body-inclusive assortment focused towards Gen Z customers. And Siao offered “Deeper Pockets,” a marketing campaign and ladies’s product launch for Levi’s providing denims with deeper pockets for ladies to boost consciousness concerning the gender wage hole.
A jury comprised of Abloh, Arnold, Mastronardi, Julia Haart, Calyann Barnett, Stacie Henderson and Howard Feller chosen Siao because the winner of the Board of Administrators’ Chairman’s Award, the FSF’s prime scholarship prize.
“I wasn’t actually anticipating it. I’m actually in shock proper now,” Siao stated proper after the announcement. The advertising and marketing and design scholar thanked her household, the FSF, board and judges for the chance.
Siao’s grandmother was the inspiration for the marketing campaign, saying she was discouraged to work as a result of she is a girl. She selected Levi’s as her firm as a result of they produced the primary pair of denims for ladies, and thought they’d be finest suited to this inclusive marketing campaign.
Siao stated “Deeper Pockets” is an omnichannel marketing campaign designed to drive clients to the limited-edition silhouette and likewise elevate consciousness on the wage hole within the workforce. Proceeds from the sale would go to organizations working in opposition to wage discrimination.
The jury was very enthusiastic about the concept that was offered by way of Zoom on Jan. 7. Haart stated she was unaware of the distinction in pocket sizes for women and men, and Abloh remarked how the marketing campaign permits area for males to take part as properly.
Siao closed by saying the marketing campaign might be one thing the entire business picks up.