MILAN — Fendi has succeeded in pulling off fairly the feat.
With the aim of honoring resilience and rebirth, and regardless of the restrictions imposed by the coronavirus pandemic, the Italian luxurious home has staged 4 Fendi Renaissance: Anima Mundi occasions all over the world, which started in Rome final June and is culminating — in the intervening time — in New York, in a collaboration with The Juilliard College.
“The thought behind Anima Mundi was conceived in the course of the darkest days of the pandemic in Italy, as a trigger for hope, a purpose to rejoice, with artists coming collectively for the primary time to carry out Vivaldi’s ‘4 Seasons’ at our headquarters in Rome on the Summer time Solstice,” mentioned Silvia Venturini Fendi, artistic director of accessories and men’s wear. “It’s now six months later that college students from Juilliard are enjoying collectively for the primary time in New York, marking the start of a New Yr that additionally brings with it trigger for hope for our world neighborhood.”
Whereas classical music was central to the earlier performances in Rome, Shanghai, Tokyo and Seoul, Fendi selected to focus on the expertise of younger jazz musicians on the Juilliard College, in gentle of the American custom of the style and its skill to create communities all through the world.
In keeping with Fendi’s longtime help of artists, the corporate has began a donation program with the main faculty in performing arts training. The donation to Juilliard will probably be channeled towards scholar scholarships within the disciplines of music, dance and drama.
“Past our admiration for the dedication of the scholars to have reached the extent of accomplishment having been accepted to the esteemed Juilliard College of their respective disciplines, our shared obsession with craft and the significance that arts play in giving again to society is the explanation we at Fendi selected to make a significant donation to Juilliard,” mentioned Serge Brunschwig, chairman and chief govt officer of the Rome-based firm, declining to disclose the quantity.
The New York leg of the Fendi Renaissance: Anima Mundi challenge will bow on Jan. 12 on Fendi’s and Juilliard’s official web sites, however the six scholar musicians from the Juilliard Jazz Research Program have been filmed in December. They’d solely simply begun in-person work on campus a month earlier. In accordance with the mandatory security protocols as a result of pandemic, they started rehearsing an unique rating composed by a grasp’s scholar, Aaron Matson, “Rollerblading in Harlem,” commissioned by Fendi for this collection.
For this challenge, the scholars carried out collectively for the primary time since New York Metropolis shut down in mid-March 2020. Carrying self-selected Fendi garments from the ladies’s and males’s fall 2020-21 collections, they carried out following Juilliard’s strict protocols round social distancing and using face masks for the scholars and specifically designed PPE for his or her devices.
The Appel Room at Jazz at Lincoln Middle, based mostly on a design of a Greek amphitheater and overlooking Central Park, served because the backdrop of the efficiency of the ensemble once they have been enjoying collectively. Solos by the scholars have been filmed in varied areas round Lincoln Middle and Juilliard’s performing arts venues, together with Paul Corridor, Glorya Kaufman Dance Studio and the Peter Jay Sharp Theater.
“Between the summer time and winter solstice, we’ve got been capable of reunite musicians to play music meant to uplift the communal spirit in cities from Rome, to Shanghai, Tokyo, Seoul and New York Metropolis,” mentioned Cristiana Monfardini, Fendi’s chief communications officer, who deliberate and arranged the challenge. “Nobody might have anticipated how the thought behind Anima Mundi would evolve based mostly on the historic occasions of the previous 12 months. We’re simply so proud that Fendi has performed some small half in bringing hope and pleasure within the type of music carried out by artists who had been compelled into isolation by the pandemic, and have been reunited by this challenge.”
Julliard Jazz, which is celebrating its twentieth anniversary this 12 months, is led by famend trumpeter and composer Wynton Marsalis, a Juilliard alumnus. The college was based in 1905.
“Our Juilliard college students are very excited to be included on this distinctive, world inventive assertion,” Marsalis mentioned. “Fendi has created a provocative suite of episodes showcasing nice music, set towards iconic structure, that includes participating musicians decked out within the elegant garments and equipment of Fendi. It’s becoming that jazz, New York and Juilliard shut out this suite. Jazz symbolizes particular person freedom, collective creativity and private resilience — basic attributes wanted to successfully navigate an more and more advanced world. New York is the quintessential trendy metropolis, a cauldron of cutting-edge connectivity. And Juilliard brings youthful advantage, vigor and virtuosity to the timeless challenges of humanity. The present pandemic has given us an unpredictable set of ever-changing variables. Good for jazz! The artwork of mastering the second with perception, execution and feeling.”
The scholars embrace saxophonist Colin Waters; trumpeter Summer time Camargo; drummer Taurien Reddick; bassist Jayla Chee; pianist Tyler Henderson, and trombonist Jasim Perales, and have been directed by Nick Morgan Lieberman.
Fendi has previously collaborated with a range of diverse artists spanning from Nicki Minaj to Hong Kong singer and dancer Jackson Wang.
The social media attain of the 4 earlier movies totaled 34.7 million and the entire views amounted to six.3 million. Complete impressions reached 273 million.
In Rome, the place the first Anima Mundi event was staged, Fendi partnered with the Sixteenth-century Accademia Nazionale di Santa Cecilia, probably the most storied music establishments on this planet, to stream a efficiency of Antonio Vivaldi’s “Property [Summer]” from the “4 Seasons.” It was held on the firm’s headquarters within the Italian capital, on the Palazzo della Civiltà, also referred to as the Sq. Colosseum, final June.
Impressed by the Anima Mundi, or the soul of the universe, philosophical idea, the efficiency was filmed all through the Palazzo della Civiltà, with the primary motion at daybreak, on the steps of the constructing, after which underneath the arches, sustaining the mandatory social distance. In the long run, the musicians regrouped at sundown on the rooftop of the palazzo.
In July, Anima Mundi moved to Shanghai, collaborating with Poly Performing Arts Co. Ltd., the place baritone and opera singer Jia Fan, pianist Shen Zeyu and an orchestra composed by violinist Yang Han and 7 younger musicians carried out by the Huangpu River.
In September, Fendi teamed with the Tokyo College of the Arts, when college students Rio Arai, a violinist, and Kohei Ueno a saxophonist, performed the finale of Gioachino Rossini’s “William Inform Overture” on the panoramic terrace Shibuya Sky.
In Seoul final month, Fendi collaborated with chamber orchestra Sejong Soloists, which performed Vivaldi on the Dongdaemun Design Plaza (DDP), which was designed by the late architect Zaha Hadid and is the world’s largest three-dimensional amorphous architectural construction.