ROBOT-OX: As style homes massive and small are releasing ox-themed capsules to faucet into the gifting custom of China’s Lunar New Yr vacation, which lands on Feb. 12 this yr, Gucci is taking a playful method.
The Italian powerhouse is combining the celebrations for the Yr of the Ox with the fiftieth anniversary of manga and anime character Doraemon, the Japanese cat-shaped robotic, which involves Earth to assist younger boy Nobita Nobi navigate his each day adventures.
On Jan. 12, the model is releasing a devoted assortment for women and men adorned with the blue character overlaid on the signature GG motif. The gathering includes the whole lot from knitwear to tambourine-shaped baggage, tracksuits and even sneakers, bucket hats and silk scarves.
The corporate stated a brand new iteration of the Doraemon x Gucci assortment extra particularly related with the Chinese language Yr of the Ox will probably be launched later this month.
This isn’t the primary time Gucci has partnered with the media franchise written and illustrated by Fujiko Fujio, the pen title of duo Hiroshi Fujimoto and Motoo Abiko, having already featured the character in its “Epilogue” collection presented last July.
The gathering is obtainable on-line, in addition to by means of choose Gucci shops, together with at worldwide Gucci Pins pop-up shops.
Marking its international rollout, the posh home is selling a spread of activations. To wit: The manga character will take over the facades of Gucci shops in Australia, China, Hong Kong, India, Japan and Vietnam, amongst others.
Two artwork partitions in Shanghai and Hong Kong will additional increase visibility, whereas the Gucci app will leverage augmented actuality to convey the manga character to life. By scanning the artwork partitions and the merchandise’ packaging — which is absolutely sustainable — Doraemon will probably be seen dancing.
Photographer Angelo Pennetta was tapped to create playful marketing campaign photographs by which smiling fashions benefit from the firm of Doraemon inside a villa embellished with classic furnishings.
Individually on Tuesday, Gucci stated in keeping with information supplied by tech big Google, the Italian model has been essentially the most searched luxurious firm for the fifth yr in a row. The model is adopted by different luxurious juggernauts together with Louis Vuitton, Dior, Chanel and Hermès, amongst some. The model additionally ranked first within the attire class, adopted by Louis Vuitton whose rate of interest is half that of Gucci.