Joe Boxer is relaunching within the U.S. with a brand new licensing settlement.
Model administration firm Iconix Brand Group has signed a five-year licensing settlement with PPI Attire Group for the relaunch of the underwear and sleepwear model Stateside.
“We selected to companion Joe Boxer with PPl Attire Group due to their deep experience and capabilities within the underwear and sleepwear class,” Bob Galvin, chief govt officer and president of Iconix Brand Group, mentioned in an announcement. “We look ahead to collaborating with Panties Plus Inc. on growing and rising Joe Boxer’s providing.”
PPI Attire Group will design and manufacture collections for males, ladies and kids. The primary assortment is ready to reach within the spring at choose department shops and on-line specialty shops, with prolonged distribution within the again half of the yr.
“As an organization that manufactures over a dozen totally different licensed manufacturers, we’re honored and excited to companion with Iconix within the relaunch of this client model,” mentioned Abe Hanan, CEO of PPI Attire Group. “It isn’t typically in licensing that you’ve the chance to work with a model that’s DNA is our product class experience. Whenever you consider the world and heritage of Joe Boxer you consider underwear and loungewear.”
Iconix manages practically 30 client manufacturers. In the meantime, innerwear model Joe Boxer has been round for greater than 30 years and will also be discovered at its e-commerce web site joeboxer.com.