Anna Lundbäck Dyhr and Frederik Dyhr got here into their new function as co-creative administrators of Joseph underneath less-than-ideal circumstances. COVID-19 restrictions prevented them from assembly a lot of their new group members in individual, whereas repeated lockdowns reduce their studio time quick.
The husband-and-wife duo, who’re working collectively professionally for the primary time, joined midway by means of the design means of the autumn 2021 assortment. Their intention was not radical change, however reasonably to inject a way of their imaginative and prescient into the gathering, and recommend what’s to return.
Their handwriting concerned loads of graphic parts, which added a refreshing contact to model signatures. Highlights included a black-and-white striped knit impressed by the modernist artist Robert Kelly and putting geometric patterns on silk separates, or oversize wool capes.
“This wasn’t a couple of full change of course. We needed to take a look at the inspiration assortment and simply gently transfer it ahead,” mentioned Frederik Dyhr, who beforehand labored for the likes of Tommy Hilfiger, Burberry and Belstaff.
His spouse Anna was already a design marketing consultant on the label and beforehand held senior design roles at Bottega Veneta, Lanvin and Cos.
The duo wholly embraced it by delivering cozy, oversize knits and massive cocooning outerwear — now in excessive demand, provided that individuals are working from house and taking lengthy lockdown walks. Wanting ahead to a time when socializing will not be unlawful (at the very least in some nations), the designers additionally sprinkled in glossy tailoring, in shades of canary yellow, and pleated leather-based clothes.
“We wish to get the inspiration to one of the best it may be, these excellent traditional items should be even higher. And from there, there’s room to push the imaginative and prescient of the model even additional,” added Dyhr.