For its second present, Ok-Means despatched out a bottle of Veuve Clicquot wrapped in a branded thermo-proof nylon case.
To make certain, the model has at the very least one purpose to rejoice as its proprietor BasicNet is about to unveil its Milan’s headquarters. The present was livestreamed from the 43,000-square-foot area — pandemic be damned.
The commercial venue with its spare atmosphere was lit up as if night time owls have been caught at dawn on their method house from some underground membership.
Blurring seasons and genders, the model experimented with materials and silhouettes not generally related to its activewear heritage. Boys wore leather-based cargo pants paired with padded raincoats in a glance that conjured “Matrix” edginess, whereas feminine fashions sported pleated miniskirts crafted from wet-look black nylon.
Navy stretch velvets boasting water-repellent options, in addition to Harris Tweed checks, have been labored for floor-length overcoats lower in free shapes, as in a collarless unisex cape that swung as fashions marched to the electro soundtrack.
Elsewhere, performance took heart stage as in striped puffers that may very well be worn inside out to disclose their Scottish flannel lining, or oversize discipline jackets with facet zippers.
Brightening up the darkish assortment, the design workforce helmed by Monica Gamberoni added some colourful items referencing Ok-Means’s signature yellow, orange and blue tape. These nuances appeared as a cable-knit element on the entrance of ivory turtlenecks, on padded trapper hats and in crewnecks styled across the shoulders.
“We’ve determined to host an annual present, with out being within the loop of seasonal shows. It’s extra about displaying annually the place we’re headed when it comes to type,” Lorenzo Boglione, Ok-Means’s vice chairman of gross sales, stated throughout a preview.
With a punchier look than one would count on from a model recognized for its sporty outerwear, Ok-Means is heading in the right direction to enhance its trend quotient.