Kendrick Lamar and Dave Free’s “multilingual” firm PgLang — which launched with few concrete particulars earlier this yr — has unveiled a video partnership with Calvin Klein.
PgLang and Calvin Klein launched the collaboration on Instagram on Wednesday with a sequence of photographs, together with a “set record” of eight quick movies that includes creatives like Child Keem, Travis Bennett, Amber Wagner, Ryan Future and Keith Powers. The primary entry on the record, “SeeU,” starring motion artist Mecca Allah served as a teaser for the total video sequence, releasing on Thursday at midday EST. The movies are written and directed by music video producer Free, who’s additionally Lamar’s supervisor.
A Calvin Klein spokeswoman mentioned there wouldn’t be a product collaboration, as earlier reports suggested, included with the video sequence.
Lamar’s forthcoming album is likely one of the yr’s most anticipated music releases. His final album was launched in 2017, which earned the rapper a history-making Pulitzer Prize in music. The rapper starred in Calvin Klein’s “In My Calvins” advert marketing campaign in 2016.
The web site for PgLang options an erasure mission assertion, which describes the corporate’s focus: “to construct tales which might be equally accessible and interesting then becoming them inside the very best media.”
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