MILAN — As main textile companies within the nation have more and more joined forces to climate the COVID-19 fallout, Lanificio Fratelli Cerruti marked its one hundred and fortieth anniversary with an occasion celebrating the collaborative spirit.
The storied wool mill based mostly in Biella, Italy — a number one textile district within the nation — held an occasion distant from its hometown’s verdant hills on the premises of Pettinesi, one among its suppliers of merino wool, based mostly in Pettino, a small hamlet nestled within the Apennine mountains of the Umbria area.
It marked a chance to rejoice the mill’s wealthy historical past since its founding by Antonio Cerruti in 1881. The corporate made headlines within the Nineteen Fifties when Nino Cerruti took over the household enterprise and spearheaded its progress by venturing in males’s put on with Hitman first after which with Cerruti 1881, which was then bought to Fin.half to focus on textile division.
In 2018, the mill was acquired by London-based fund Njord Companions, which has been investing all through these years to assist progress for the corporate and lead its sustainable developments.
“Due to this occasion, a singular expertise [discovering] outdated and delightful tales made from ardour, analysis and dedication, the Lanificio Fratelli Cerruti retraced its centennial historical past, which is synonymous with artistic luxurious, love for our job and reference to our roots, whereas wanting firmly towards the long run with hope,” stated Filippo Vadda, president and chief government officer of the mill. The previous Loro Piana government was appointed to the position final 12 months, succeeding Paolo Torello Viera.
The celebration highlighted Cerruti’s dedication to sustainable practices and Made in Italy manufacturing, values that the corporate shares with its provider Pettinesi, which has been weaving merino wool for the previous seven centuries and nurturing the custom of breeding the Sopravissana sheep, one of many few remaining Italian merino wool cattle.
“Excellence, ardour and sustainability are the qualities linking the 2 corporations below a collaboration within the title of fixed dedication to assist Italian entrepreneurship and a ‘give again’ strategy,” Vadda stated.
“Sustainability has all the time been core to the corporate, as inside our provide chain we embrace a scientific and licensed strategy to the subject, utilizing pure fibers which might be sustainable and round by definition,” he added.
Touting the corporate’s achievements and historical past, the CEO stated he’s dedicated to show it into the principle companion for all trend manufacturers on the lookout for treasured materials with a sustainable bent. “We’re satisfied that merchandise, setting and a sustainable and ethically accountable mind-set are intertwined components contributing to attain a constructive impression on the planet, lowering waste and nurturing pure sources,” he provided.
Mates and purchasers of Lanificio Fratelli Cerruti toured the premises of Pettinesi throughout the occasion and had the prospect to satisfy Ciro Pistarino, the tailor founding father of Vocative, the primary Italian tailoring atelier with sustainable and traceable credentials.
Along with the namesake textile collections, the Lanificio Fratelli Cerruti firm operates the Il Lanificio attire model for women and men, obtainable via shops in outlet facilities within the north of Italy and Switzerland.
After Njord acquired a majority curiosity within the textile firm, the Cerruti household retained a 20 p.c stake.
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