FashionLeonard Appoints Georg Lux As Inventive Director – WWD

Leonard Appoints Georg Lux As Inventive Director – WWD


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PARIS — Leonard has named Georg Lux artistic director, tapping a former Tara Jarmon designer to guide the subsequent chapter of the historic French home.

Lux has a diploma from the Modesign college of Lette Verdein Berlin and in addition studied on the Ecole de la Chambre Syndicale de la Couture Parisienne. He was beforehand head designer at Tara Jarmon, the place he started working in 2011, designing the label’s eveningwear line Bal Version.

“I’m delighted to proceed writing the historical past of the Maison Leonard by drawing inspiration from its improbable heritage,” Lux stated in a press release from the home.

Georg Lux

Georg Lux has been named artistic director of Leonard. 
Courtesy of Leonard / Olivier Saillant

Leonard president Nathalie Tribouillard-Chassaing, who had flagged the family-owned agency’s intentions to carry on youthful and digitally-savvy expertise, famous the label hopes to construct its future with a digital and environmental focus.

Beneath Lux’s route, supported by the Leonard studios, the label seeks class and femininity for lasting ready-to-wear silhouettes.

Lux will current his debut Leonard assortment, pre-fall 2021, on March 5, in the course of the rtw trend week in Paris.

The designer succeeds Christine Phung, who confirmed her final assortment for the home, spring 2021, final October, providing a colourful surf theme that launched new prints.

Leonard, which pulls on its in depth archives of historic prints, chooses a brand new artistic director each three to 4 years.

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