FashionLudovic de Saint Sernin Pops Up Once more in...

Ludovic de Saint Sernin Pops Up Once more in Paris – WWD


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DO YOU REMEMBER: For the second season working, Ludovic de Saint Sernin selected a pop-up format to disclose of his fall 2021 assortment, organising store in Joyce Gallery till Jan. 31.

Dealing with the doorway is a large-scale Willy Vanderperre shot that includes a supine mannequin sporting one of many designer’s racy briefs from an early assortment. Subsequent to it are works by Bob Mizer, an American mid-Twentieth century photographer who pioneered male nudes, and upcoming lensman Igor Pjörrt.

However the image gathering probably the most consideration was a motion-blurry portrait of long-time Rick Owens collaborator Tyrone Dylan Susman sporting eyelet briefs, shot by Owens himself and a part of a set of photographs made for the “Tyrone by Rick for Ludovic” memento zine.

Copies have been going at a brisk tempo. “People who find themselves out of city are sending mates to get [one of the 500] copies for them,” de Saint Sernin stated, a touch of disbelief in his voice. “I didn’t notice that we shared quite a lot of followers, however individuals noticed us at one another’s present and hanging out. We began to construct this relationship the place I see him as a giant brother, somebody who has constructed such a powerful group, pre-Instagram. I’d be the Instagram model of this.”

Additionally a part of de Saint Sernin’s community is Jean Claracq, an artist he met by way of Instagram and whose mixed-media work specializing in younger males absorbed in digital worlds have been proven on the Louis Vuitton Basis. “He’s a kind of artists who take inspiration from Instagram, a supply that’s been laborious to legitimize as a result of individuals assume there must be extra mental references. However anybody can encourage a bit of artwork or a garment. That’s very democratic, and it’s necessary to acknowledge that it’s a dialog the place you’re as impressed by them as they’re by you,” stated the designer.

On the opposite aspect of the gallery, chosen seems to be from the designer’s fall 2020 and spring 2021 collections are additionally obtainable, together with tailor-made jackets, slinky trousers, silk shirts,and his sweat-stain sweaters.

The spotlight of the pop-up is the reveal of the autumn 2021 teaser video, titled “Do You Keep in mind?”, displaying three mates assembly to prepare for a celebration — in full LDSS seems to be, after all — and impressed by a yr of separation.

“We work on this business with individuals all all over the world, our mates are scattered all over the world and we haven’t been in a position to see one another since final yr. [The film] is about that concept of assembly one’s mates once more, and describes that second the place you’re preparing, probably the most thrilling time, the place you are feeling at your finest,” he stated of the flirty teaser, shot that includes a soundtrack by Solely Hearth, an artist utilizing the voice of Apple-created digital assistant Siri as vocals of their music.

The choice to supply gadgets for pre-order was made partly as a perk for his group, but additionally as a part of a wider transfer towards made-to-order. “It avoids waste, and it additionally offers our clients the sensation of items created just for them,” he stated. Up for grabs are a leather-based coat, impressed by one in every of his first items and now that includes contrasting stitches matching the colours of the season; a wool georgette trench coat, its belt completely dotted with eyelets as a practical nod to his ubiquitous lacing; knit separates that includes new takes on his laced briefs; and metallic mesh tops and clothes with recycled Swarovski crystals.

Eagle-eyed watchers may have additionally noticed new beaded jewellery items and a golden pendant that includes one in every of his racy again views, a part of an upcoming line of astrological pendants created in collaboration with goldsmith Goossens Paris.

The Ludovic de Saint-Sernin pop-up is open at Joyce Gallery till Jan. 31.

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