As showcased in a video filmed to current his fall assortment, Massimo Alba selected the phrase “sure” because the mantra to embody the spirit of the season. For the designer, saying “sure” means opening ourselves to others; creating connections with folks and objects round us, and discovering, in a second when touring far appears inconceivable, the unique inside proximity. This optimistic philosophy is linked to the designer’s signature need to rejoice the great thing about a vogue that’s rooted in realism and dislikes costume-like efforts or brand homologation.
For Alba, vogue isn’t a few scorching merchandise or a seasonal development — it’s a few private model that may evolve however all the time stays constant. For that reason, getting into the designer’s showroom means a deep dive right into a world the place what stands out isn’t a selected design, however extra a shade sensibility, an general sophistication within the remedy of supplies and a way of magnificence.
For the subsequent chilly season, Alba delivered naturally brushed cashmere sweaters dyed to create charming tie-dye results, in addition to corduroy pants that have been garment dyed after which washed to create lovely shades. Plaid jackets have been additionally garment dyed, whereas light-weight white shirts have been printed on the again with photographs of Alba’s signature motifs, that includes typically ironic, typically poetic and romantic mottos.