After presenting their spring 2021 collection in a digital show followed by a streamed session addressing questions sent to the company, the inventive duo additional explored the thought of participating in dialog with prospects in Prada’s new promoting marketing campaign.
Particularly, the spring 2021 pictures unveiled on Tuesday examine the impression expertise has had on life throughout the previous 12 months and acknowledge the function it performed in enabling communication between individuals regardless of geographical distances.
In its most fast expression, every picture sparks a dialog by posing a direct query to viewers and welcoming them to submit their solutions on the model’s web site. Based on a press release from the corporate, responses obtained will develop into parts of the marketing campaign’s ongoing rollout, subsequently maintaining the dialogue between the 2 events.
Questions within the marketing campaign heart on completely different themes, totally on expertise, views of the longer term and human values similar to range, inclusivity and sustainability.
Examples vary from “Is creativity a present or a ability?” and “What utopia do you attempt for?” to “Does ‘cloud’ make you consider knowledge or sky?” and “Ought to we decelerate or pace up?,” amongst others.
The connection between expertise and people additionally knowledgeable the corporate’s choice to forego tapping any well-known photographer to shoot the marketing campaign however to as an alternative depend on a number of cameras circling fashions in 360 levels so as to seize completely different angles and viewpoints of the seems to be.
Beneath the inventive course of Ferdinando Verderi, the photographs characteristic lots of the faces that appeared in the spring 2021 digital show, which premiered the Prada-Simons inventive partnership throughout Milan Vogue Week in September.
On the time, the video format — by which the tech-human dialogue additionally was highlighted by way of cameras and displays suspended from the ceiling and following every mannequin — marked the primary runway look of skills Lydia Kloos, Dija Kallon, Isa Gustafson and Greta Hoffer, amongst others.
As reported, tidbits provided by Prada and Simons of their dialogue following the digital present included views on working collectively, uniforms, newness and even what they drink within the morning. Total, the 35-minute video of the present and the next dialog between the designers marked Prada’s “most viewed” digital event, because it logged 16 instances the variety of views in comparison with the spring 2020 present and 4 instances these of final July’s “Prada A number of Views SS21” digital occasion, in response to the corporate.