PacSun has employed Jenn Washington as director of promoting.
Washington, who’s Los Angeles-based, was beforehand the senior males’s put on supervisor at Gucci. She started her profession as public relations supervisor at Rock & Republic, earlier than becoming a member of inventive company PMK-BNC as account supervisor of Jordan Model, MAC Cosmetics and L’Occitane, amongst others. Later she labored in model and superstar advertising at Starworks Group. Previous to her function at Gucci, she was the West Coast p.r. and superstar relations director at Ermenegildo Zegna.
At PacSun — the California-based trend firm and retailer based in 1980 and owned by Golden Gate Capital — Washington will oversee social media, digital activations, occasions, influencers and expertise, whereas reporting to chief model officer Brie Olson.
“In my new function overseeing p.r. and advertising at PacSun, I’m seeking to additional develop our footprint within the younger client market,” Washington informed WWD in an unique assertion. “There may be additionally a possibility to seize a brand new buyer as we are going to set new developments and proceed to diversify our product providing and collaborations. PacSun is called a trendsetting model that has all the time been targeted on their core client. A purpose of mine might be to implement a strategically various and cultural advertising technique for the PacSun viewers. It will embrace variety within the buyer expertise, how we talk contained in the model amongst various groups in addition to how we talk successfully to the PacSun client.”