Food & DrinkPandemic stalls flexitarian motion as customers hunt down meat-based...

Pandemic stalls flexitarian motion as customers hunt down meat-based consolation meals


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The UK’s burgeoning flexitarian motion has briefly slowed because the proportion of adults reducing down on or ditching meat has fallen through the Covid-19 pandemic.

Many customers searching for out acquainted consolation meals throughout 2020 turned to conventional meat-based staples together with hen, sausages and bacon following the flurry of curiosity in vegetarian and vegan options that had been constructing in recent times.

Meat cravings

The variety of Britons actively limiting, decreasing or not consuming meat fell from half (51 per cent) of all customers in 2019 to 4 in ten (41 per cent) final 12 months, in keeping with figures launched by market insights agency Mintel.

Many adults nonetheless weat meat with each meal regardless of recommendation to go veggie to battle towards local weather change and enhance well being (Photograph: Getty)

As public urge for food for extra conventional meals elevated, gross sales of processed meat merchandise, together with processed poultry and crimson meat major meal parts climbed by 18 per cent, reaching an estimated £3.7bn, Mintel mentioned.

Regardless of the numerous variety of folks showing to desert their penchant for plant-based meals, Mintel recommended momentum would decide up once more as soon as the nation began to get well from the pandemic.

Analysts pointed to an enormous enhance within the variety of Britons who acknowledged the impression that consuming meat has on the atmosphere as they predicted the flexitarian development wouldn’t falter for lengthy. Whereas simply 25 per cent of customers agreed that consuming much less meat was higher for the atmosphere in 2018, however this shot as much as 42 per cent in 2020.

An emphasis on health and weight management, in addition to sustainability, is more likely to gasoline demand for plant-based items when Covid-19 finally begins to pose much less of a risk to the nation.  

‘Quick-lived’ setback

“Previous to the Covid-19 outbreak, the meat discount development was gaining appreciable momentum [but] the large disruption, uncertainty and stress brought on by the pandemic have precipitated a rest round some health- and ethics-driven habits amongst many customers ” mentioned Edward Bergen, a world foods and drinks analyst at Mintel.

“It isn’t shocking that meat discount has taken a brief again seat, notably given the elevated desirability of acquainted consolation meals and that meat is seen to actually ship right here,” he continued.

“The setback for the flexitarian motion is more likely to be very short-lived. Because the shadow of the pandemic fades, its impression within the mid- and long-term are solely going to make the advantages customers affiliate with consuming much less meat appear much more related and necessary,” Mr Bergen added.


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