Final September, Nicola Brognano kicked off his journey as artistic director of Blumarine with a punchy present styled by Lotta Volkova that left some editors, together with the undersigned, puzzled. In contrast, superstar stylists instantly requested a number of appears for the likes of Kendall Jenner, Gigi Hadid, Dua Lipa and Rihanna.
For pre-fall, the designer determined to stay to his summer season present’s 2000s inspiration, however translated that into extra approachable, much less dangerous kinds. The start line remained Blumarine’s archive stuffed with rose and leopard prints, in addition to with the model’s iconic fur-trimmed BluVi cardigans, right here showcased in animal-free options. The cardigans, primarily labored in pastels, had been introduced in shrunken silhouettes and paired with low-waist flared pants, but additionally got here in cocooning shapes with a comfortable really feel.
The BluVi cardigan additionally influenced the fits with furry lapels, whereas Brognano performed with sexiness by way of gathered tulle for skin-tight clothes splashed with autumnal rose bouquets and leopard motifs. Silk skirts with low waists had been juxtaposed with printed denims in a tribute to the peculiar model of a era of pop stars, actresses and celebrities headlined by Britney Spears, Lindsay Lohan and Paris Hilton.
Beneath Brognano, Blumarine absolutely misplaced its affiliation with romantic and female event dressing, however it’s now within the strategy of discovering a brand new identification, which is perhaps extra interesting for youthful generations.