EntertainmentTVPeacock Subscribers Hit 33 Million, Comcast Beats This autumn...

Peacock Subscribers Hit 33 Million, Comcast Beats This autumn Expectations


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NBCUniversal CEO Jeff Shell said that “The Workplace” has been a key draw for Peacock.

NBCUniversal’s Peacock streaming service has signed up 33 million subscribers, Comcast introduced through the firm’s earnings report for the fourth quarter of 2020.

There are a number of caveats to that statistic: Comcast didn’t make clear what number of of these sign-ups have been paid subscribers, and it’s unclear what number of customers have actively used the service after signing up. Peacock has a free, ad-supported subscription tier, in addition to $4.99 and $9.99 ad-free subscription choices that supply extra content material. Comcast said that Peacock generated $100 million in income in This autumn however added that Peacock is estimated to publish $2 billion in losses in 2020 and 2021.

Regardless, Peacock’s sign-ups, which have been introduced six months after the streaming service’s nationwide rollout, point out continued demand for streaming platforms in a market that’s solely rising extra crowded.

“The Workplace,” which moved from Netflix to Peacock at the start of 2021, has additionally been a key draw for the streaming service, based on NBCUniversal CEO Jeff Shell. He claimed that “The Workplace” has been streamed extra continuously on Peacock than it was on Netflix however didn’t provide viewership statistics. Peacock and Netflix don’t usually launch viewership knowledge for any of their reveals.

“We’re seeing people who find themselves watching ‘The Workplace’ on Peacock are watching a number of our different comedies,” Shell stated through the earnings name. “It’s actually driving ‘Parks & Recreation’ and actually driving ‘Brooklyn 9-9,’ amongst others. So, it’s type of an ecosystem.”

NBCUniversal introduced in early December that Peacock had hit 26 million signups, so it’s attainable that “The Workplace,” which was persistently one of the vital in style sequence on Netflix, has boosted paid subscriptions at Peacock; only the first two seasons of “The Office” are available on Peacock’s free tier.

Comcast reported income of $27.71 billion in This autumn, exceeding Wall Road’s expectations of $26.78 billion, per knowledge from monetary tech agency Refinitiv.

Comcast’s This autumn earnings got here the day after AT&T’s This autumn earnings report. The AT&T-owned WarnerMedia launched its HBO Max streaming service a number of weeks earlier than Peacock’s worldwide rollout; AT&T introduced that it ended to launch a cheaper ad-supported version of HBO Max in Q2 2021 throughout a name with traders. Netflix launched its This autumn 2020 earnings report earlier in January, the place the corporate exceeded Wall Road expectations and said that its streaming service had surpassed 200 million subscribers.

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