FashionPierpaolo Piccioli Makes Purple Valentino Cool, Edgy for Pre-Fall...

Pierpaolo Piccioli Makes Purple Valentino Cool, Edgy for Pre-Fall 2021 – WWD


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The Purple Valentino ladies have grown up. And it’s not a metter of age, however of self-awareness.

For pre-fall, inventive director Pierpaolo Piccolo continued the journey he kicked off with the earlier assortment to provide a brand new, extra design-oriented positioning to the Purple Valentino line.

Historically related to cuteness, sweetness and whimsy, the model now skews extra up to date, interesting and unconventional.

Whereas he continued leveraging on among the model’s iconic components, together with bows, ruffles, level d’esprit, ruffles and frills, Piccioli used them in a extra eclectic, radical method, maximizing them, discovering new proportions and creating robust contrasts.

“For this assortment, I actually wished to convey a brand new sense of sensuality. The general angle is much less harmless and delicate, extra self-conscious and assured,” mentioned the designer. “As an alternative of engaged on a kind of storytelling, this season we put extra concentrate on the creation of daring, distinctive items, extremely designed and injected with a way of customization. This concept of uniqueness and distinctive character, I believe it’s has been vastly interpreted within the photos shot by Margherita Tamraz, who captured the essence of the gathering with immediacy  and authenticity.”

Within the photos, that includes a various casting, cool street-ready items are pictured subsequent to extra romantic, stylish kinds. Cropped sweatshirts and hoodies have been minimize into dramatic silhouettes and enriched with grosgrain drawstrings and tulle ruffles. Technical components borrowed from the world of outerwear have been used to pepper knitted kinds, whereas a variety of denim items and jackets minimize in edgy shapes, spanning from anoraks to wrap-around cabans, have been enriched with maxi ruffles and bows.

With its sensible steadiness between operate and aesthetic, coolness and romanticism, this assortment felt contemporary, interesting and extremely related for at present’s shoppers.

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