Food & Drink'Poorer youngsters deserve high-quality meals, not simply something'

‘Poorer youngsters deserve high-quality meals, not simply something’

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i is supporting Magic Breakfast for our charity marketing campaign. Here’s how you can help guarantee disadvantaged children a healthy, nourishing meal every morning.

Sitting all the way down to a steaming bowl of porridge has for generations been seen by many because the archetypal “good begin to the day” on chilly winter mornings.

Heat, hearty and nutritious, it is a perfect morning meal, so it’s a boon for Magic Breakfast to have Quaker Oats on board, serving to to feed pupils who may in any other case go hungry.

i partnered with Magic Breakfast for our 2020 Christmas Enchantment. Due to the generosity of readers – who’ve continued to donate nicely into January – the attraction has raised greater than £270,000. 

Meals insecurity rising

Child food poverty has grow to be a nationwide speaking level over the previous 12 months, thanks partly to footballer Marcus Rashford’s efforts to make sure the Authorities does not abandon those most in need through the Covid-19 epidemic. However meals insecurity amongst youngsters is a longstanding subject. Quaker’s partnership with Magic started over a decade in the past when few public figures had been drawing consideration to the issue.

Within the years main as much as 2020, the model donated about half 1,000,000 servings of porridge to Magic yearly. It was no paltry donation, however final 12 months that determine elevated 12-fold, with Quaker contributing six million servings to be distributed to varsities, and, once they had been shut, on to youngsters’s properties.

‘Everybody wants nutritious meals’

“It is a trigger that’s very near our hearts,” stated Corrine Grant, advertising and marketing director at Quaker. “We actually really feel that everybody must have nutritious meals.”

Ms Grant firmly believes that poorer youngsters whose households may wrestle to supply for them needs to be provided “high-quality meals, not simply any meals”.

“[Some people’s attitude might be] ‘take what you’re given and be pleased with that’…That’s the other of what we really feel,” she stated. “Individuals who don’t have sufficient deserve greater than anyone else to have one of the best you may give them. In so many different areas they aren’t getting that – we don’t know what the opposite meals of their day are going to appear to be.

“The extra nutritious meals we may give them the higher. For us it’s a no brainer that we’d give them the highest quality meals that we are able to,” she added.

Main enlargement

Quaker plans to proceed helping Magic nonetheless it will possibly throughout 2021. The charity will undergo a major expansion this 12 months, doubling its community of faculties to round 1,000 and serving to to feed 120,000 further youngsters.

“If we may also help, we are going to, and we really feel very glad and privileged to have the ability to,” Ms Grant stated.



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