FashionValuable Lee, Hailey Bieber Entrance Versace’s New Advert Marketing...

Valuable Lee, Hailey Bieber Entrance Versace’s New Advert Marketing campaign – WWD


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MEDUSA MUSE: Valuable Lee is becoming a member of Hailey Bieber and Kendall Jenner in Versace’s new promoting marketing campaign, debuting on Jan. 12.

After modeling for the model’s spring 2021 runway present in September, Lee returned to her underwater fantasy-themed Versace costume and posed with the label’s new La Medusa purse, photographed by Mert Alas and Marcus Piggott. Along with her, Bieber and Jenner, Mona Tougaard, Mica Argañaraz, Raphael Balzer and Simone Bricchi are additionally featured within the brightly coloured pictures, that are flanked by a brief video.

Hailey Bieber in Versace's spring 2021 advertising campaign.

Hailey Bieber in Versace’s spring 2021 promoting marketing campaign. 
Mert Alas and Marcus Piggott/Courtesy of Versace

“With these pictures I needed to painting the trendy Medusa. Or higher, to spotlight how her many faces might be drastically totally different from each other and each lady can truly be Medusa,” mentioned Donatella Versace. “All of us, with our variations and distinctive characters, we are able to categorical ourselves additionally in the best way we determine to decorate. The identical factor is true for me, after all. We stay in a world wherein gender variations are not essential and now we have been given a form of freedom like by no means earlier than. Let’s use it and use it properly!”

The model’s chief artistic officer already gave Lee her stamp of approval throughout Milan Trend Week, publicly welcoming the mannequin to the Versace household on Instagram. Versace posted a picture of Lee posing within the colourful look to her private account with the caption, “Welcome to the Versace household @preciousleexoxo. You killed it on the runway!!!” The publish generated over 1,600 feedback, principally praising the inclusive casting selection of the model.

Lee posted the identical picture thanking “Queen @donatella_versace” for her help. “Thanks from the underside of my coronary heart for elevating the bar. I understand how a lot this implies and I’ll all the time cherish it. Not one little black lady can say they will’t as a result of we are able to, we all the time might and while you keep true, you’ll,” learn the caption.

As for Bieber, the spring 2021 advert marks the second time she fronts a Versace marketing campaign, after she was tapped as the face of the brand’s Dylan Turquoise fragrance last year.

Along with releasing the brand new marketing campaign, this week the corporate additional expanded its retail community. After launching places in London, Dubai and Moscow lately, on Monday the model opened a retailer on Zurich’s tony Bahnhofstrasse buying avenue.

Spanning throughout 2,196 sq. ft, the unit showcases each ladies’s and males’s ready-to-wear and equipment over two flooring. Designed by French architect Gwenael Nicolas — founding father of Tokyo-based multidisciplinary artistic studio Curiosity and already behind the inside idea of the brand new Versace flagships in London and on the Dubai Mall buying vacation spot — the placement options smooth white marble counters and blue calcite stone cabinets, custom-made eucalyptus wooden flooring coated with plush golden and blue carpets and golden metallic finishes working by way of the totally different areas.

Inside Versace's new store in Zurich.

Inside Versace’s new retailer in Zurich. 
Courtesy of Versace

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