Aaron Rodgers has a bit of additional time on his fingers after Sunday’s loss to the Tampa Bay Buccaneers denied his Inexperienced Bay Packers a visit to the Tremendous Bowl this yr. However no worries, the quarterback has signed on to grow to be an envoy for Zenith, the Swiss watch model.
Rodgers, extensively seen as one of many most interesting quarterbacks within the sport — and Most Worthwhile Participant within the 2011 Tremendous Bowl when Inexperienced Bay received — personifies the model’s “Time to Attain Your Star” ethos, the corporate stated. He would be the face for the corporate’s Chronomaster Sport watch marketing campaign.
The watch, which is constructed on the muse of its unique motion from 1969, contains a new El Primero 3600 caliber with a rise in timekeeping efficiency, an influence reserve of 60 hours, and a black ceramic bezel etched to mark every passing 1/tenth of a second, making the numbers much more legible.
“Soccer is a sport of precision. It’s important to spend time studying and learning. It’s not simply working down the sector as quick as you’ll be able to or throwing the balls so far as you’ll be able to,” Rodgers stated.
He added: “I couldn’t be extra thrilled to affix Zenith as its ambassador. I really like how this model is at all times pushing boundaries and actually constructing the way forward for watchmaking. What actually moved me with Zenith is how they’re at all times working to encourage younger women and men to go on the market to succeed in for the celebs and switch their desires into actuality.”
Julien Tornare, chief government officer of Zenith, stated, “Aaron Rodgers is undoubtedly a reputation that may go down in sports activities historical past for basically altering the sport of soccer. His focus, dedication and relentless ambition to at all times outdo himself and lead his staff to spectacular victories have made him somebody to admire and look as much as. Aaron has reached his star, and altered the sport whereas doing it, however stays extremely humble and charming when he’s off the sector. On behalf of Zenith, I’m honored to welcome Aaron Rodgers as our new model ambassador.”
The Chronomaster Sport retails for $10,000 and is obtainable on the Zenith e-commerce website in addition to at approved retailers all over the world.