FashionThebe Magugu to Set Up Fortunate Appeal Theme at...

Thebe Magugu to Set Up Fortunate Appeal Theme at Le Bon Marché – WWD


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LUCKY CHARMS: As a part of store-wide theme that includes fortunate charms and talismans, Thebe Magugu is creating up a philanthropic set up at Le Bon Marché that includes material flowers. Some 20,000 colourful, embroidered flowers will adorn the shop and gross sales of Magugu’s embroidered flower brooches will go to Dessine L’Espoir, an affiliation that helps improvement tasks in Africa. The flowers had been designed in Johannesburg and made by ladies in South Africa.

Magugu gained the LVMH Prize for Younger Designers in 2019, turning into the primary African to take the award.

As a part of the trouble, which runs from Feb. 27 to April 18, Isabel Marant is opening an area dubbed the “Fortunate Membership,” the place the model’s activewear will likely be offered, with sweatshirts, bathing fits, sneakers and tote baggage stamped with the phrase “Fortunate.”

The Paris Left Financial institution establishment will promote vogue, equipment and wonder merchandise becoming the theme all through the shop, in addition to holding each day raffles. With the rise of digital commerce, which makes it simpler for customers to make purchases from dwelling, retailers are more and more counting on particular occasions and unique merchandise to attract folks into shops. The coronavirus disaster, which has served to speed up e-commerce, has additionally intensified shopper calls for that manufacturers and retailers show mindfulness of social and environmental causes.

For its present artwork set up, that includes works by Prune Nourry, Le Bon Marché is holding a digital occasion Thursday that includes music efficiency by Matthieu Chedid, who will sing a music co-written by Nourry and Daniel Pennac. Twin musical performers Ibeyi additionally collaborated on the challenge. Nourry’s multimedia exhibit is titled “L’Amazone Érogène” and runs by way of Feb. 21.

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