FashionVersace Faucets Ren Jialun to Promote 2021 Lunar New...

Versace Faucets Ren Jialun to Promote 2021 Lunar New 12 months Capsule – WWD

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MEDUSA MEETS THE OX: As is obvious in Netflix’s new collection “Bling Empire,” Chinese language customers have a severe crush on Versace.

Leveraging its recognition within the Far East, the posh model determined to assist its Chinese language followers have fun the kickoff of the 2021 Lunar New Year — the 12 months of the Ox — in fashion.

Embracing the festive event, Versace is launching a capsule assortment that includes males’s and girls’s ready-to-wear items and equipment, all adorned with a signature daring print. Celebrating the optimistic, uplifting energy of music, the Milanese home’s signature Medusa image was the place to begin for a brand new allover document sample, rendered in two colour variations, one in recent pastel tones and the opposite in a really Versace, opulent gold and black mixture.

Versace Lunar New Year 2021 Campaign

Versace’s Lunar New 12 months 2021 marketing campaign. 
Courtesy of Versace

Out there at Versace retailers in China in addition to the model’s on-line retailer for worldwide clients, the capsule will characteristic T-shirts, shirts, hoodies and tracksuits, in addition to a variety of luggage, sneakers, baseball caps, bracelets and silk scarves.

For the launch of the gathering, Versace requested Shanghai-based photographer Leslie Zhang, who constructed a reputation for himself along with his exact, detailed pictures integrating references to China’s previous and current, to shoot a collection of pictures, that includes “Beneath the Energy” actor Ren Jialun and mannequin Haowen Pan posing on a crimson set surrounded by God of Wealth ornamental motifs.

See additionally:

Precious Lee, Hailey Bieber Front Versace Ad Campaign

Coronavirus Threatens Spending Ahead of Chinese New Year

China Full Year GDP Rose 2.3%, Retail Sales Contract





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