VisitPortugal has launched an inspiring message to travellers from the UK within the type of a YouTube video which requires a deal with accountable and sustainable tourism in 2021.
The #CantSkipTomorrow message, delivered by a younger little one adopting the persona of ‘tomorrow’, is a name for locating new methods of travelling certain by a collective conscience to guard what has been given to us by nature.
This essential message for a greater future is developed from the track Verdes são os campos by Zeca Afonso, created from a poem by Luís Vaz de Camões.
It derives from the worldwide pointers of the World Tourism Organisation which signifies that the actions of travellers, as soon as the specter of Covid-19 has eased, will enable the trade to redefine itself in a fair stronger and extra sustainable approach than ever earlier than.
The #CantSkipTomorrow message, a variation on the unique #CantSkipHope strapline first coined by VisitPortugal when the pandemic ensued in 2020 wherein they referred to as for the world to cease, pause and dream of travelling to their nation sooner or later, is the most recent callout from Portuguese tourism officers to vary the way in which we view sustainability.
Final 12 months the nationwide tourism board launched a key three-year framework (2020-2023) to be actioned with a view to obtain the broader government-led technique to make Portugal one of the vital sustainable tourism locations on the earth by the 12 months 2027.
For the president of VisitPortugal and chairman of the European Tourism Fee, Luis Araujo, this video sends a transparent message: “This conveys our duties, as a tourism vacation spot, to the Portuguese, to vacationers, to corporations within the sector and above all to a planet that should regenerate.
“After launching the Sustainable 20-23 Plan (beneath public dialogue till January twenty sixth), we additionally assumed sustainability as the main focus of our promotion, with a view to put together a extra resistant, extra resilient and, above all, accountable future”, he added.
In addition to calling on guests from Britain to ‘select the purest journey and make issues higher for everybody’ as per the video, Go to Portugal additionally launched a message which calls on the promotion of extra accountable and sustainable practices for the officers in France, Spain, Germany and different nations.
This name for a European huge effort to draw extra travellers with an appreciation for aware experiences sees movies tailored for every nation, of their native language and displaying the pure property they have to shield.