Halsey is the most recent superstar to enter the beauty area.
The musician on Monday revealed the launch of her upcoming beauty model, About-Face, that’s meant to have fun “the various sides and types of expression that stay in every particular person,” in response to the model.
About-Face is launching on Jan. 25 with three makeup franchises: Mild Lock, a spread of illuminating highlighters and lip gloss; Matte, a set of matte lip colours, lip pencils and high-pigment eye shadow, and Shadowstick, a number of colourful cream eye shadow sticks. The model is launching with a complete of 40 stock-keeping models ranging in value from $17 to $32.
a lot of you understand ive performed my very own makeup for a very long time. i consider make-up is about feeling cool, not wanting excellent. “about-face” is accessible for preorder now ✨ https://t.co/0Psz9jTdCO — @aboutfacebeauty pic.twitter.com/wsdqWK2BEW
— h (@halsey) January 4, 2021
Halsey, a self-taught make-up artist and self-proclaimed “magnificence junkie,” is thought for having an eclectic, continually altering magnificence look. The singer usually sports activities colourful hairstyles and opts for graphic make-up seems on the purple carpet, throughout performances and in music movies.
“Make-up is an artwork and artwork is about joyful accidents, not anyone ideally suited of perfection,” she stated in a press release. “I at all times really feel essentially the most free when I’m creating seems with out following any guidelines. The sweetness trade has norms, however I need to encourage folks to problem these requirements and permit issues to be imperfect and enjoyable.”
Halsey partnered with Dineh Mohajer and Jeanne Chavez, the founders behind magnificence manufacturers Smith & Cult and Hardy Sweet, to develop About-Face, which has been within the making for the final 12 months.
About-Face shall be offered direct-to-consumer on the model’s web site, in addition to via an unique yearlong partnership with magnificence subscription service Ipsy.
The model’s subsequent launch is its Anti-Valentine’s Day assortment, which features a vary of lip colours releasing in early February.
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