TravelWTM Africa to stay digital this yr | Information

WTM Africa to stay digital this yr | Information


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Africa Journey Week (ATW) has unveiled a plan for a collection of digital and dwell exhibits this yr as uncertainty round Covid-19 continued to swirl across the hospitality sector.

WTM Africa itself will run as a 100 per cent digital exhibition from April 07th-09th.

“The plan for WTM Africa has at all times been about providing worth past the present flooring.

“This yr, we’re focussing closely on that, with a strong plan that provides vital ROI throughout 12 months, as a substitute of three,” mentioned Megan Oberholzer, portfolio director, journey, tourism and inventive industries, at Reed Exhibitions Africa.

Along with the digital present in April, which consists of one-to-one conferences, content material classes and pace networking, ATW has lined up a group of further occasions all year long, which embrace:

  • Instructional content material webinars from Could to August.
  • Africa Journey Week: Join within the Metropolis Dwell from September 1st-Third, together with on-site experiences within the official Host Metropolis of Cape City.
  • A collection of digital masterclasses from September to November.

Oberholzer added: “Our plan takes on a blended method the place journey commerce professionals profit from connecting with their business friends at face-to-face conferences in a while within the yr.

“Security and wellbeing stay our primary precedence and we are going to regulate this component of our providing accordingly.”

The blended format of WTM Africa all through 2021 can even apply to its suite of sister exhibits together with Worldwide Luxurious Market Africa (ILTMA), Worldwide Enterprise Tourism Market Africa (IBTMA), the Sports activities & Tourism Alternate (SETE), Africa Tourism Funding Summit (ATIS), Journey Ahead and EQUAL Africa.

“Our business is impressed to make journey occur once more and we wish to be part of that journey to rebuild the journey and tourism business in 2021 by being lively with initiatives that assist our business join all year long,” mentioned Oberholzer.

“We have to hold the momentum up to make sure journey to Africa stays high of thoughts, which is likely one of the the reason why I’m delighted that we’re in a position to create a 365-day initiative.”

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