FashionYves Salomon Is Introducing a Fur-free Secondary Line –...

Yves Salomon Is Introducing a Fur-free Secondary Line – WWD


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PARISYves Salomon has morphed its secondary line, Meteo, into a wholly fur-free assortment for the primary time.

The French furrier has used pure supplies, akin to shearling and woven wool, for the gathering.

“The thought is to fulfill a fur-free shopper in search of a fur look — which is lots of people,” Salomon advised WWD. “So we determined to use our know-how to fur-free materials, which must be completely pure, with out chemical compounds. In fact, we keep away from all artificial materials constructed from oil, which may pollute the planet and particularly the ocean.”

Meteo, launched 20 years in the past, has at all times been designed to enchantment to a younger technology of shoppers. Its new fur-free assortment has about 40 seems to be, together with coats, perfectos, overcoats and matching equipment coming in colours akin to beige, pastels and vivid pink.

A look from Yves Salomon's secondary line Meteo.

A glance from Yves Salomon’s secondary line Meteo. 
Courtesy of Yves Salomon

The gathering, with value factors starting from 395 euros to 1,990 euros, is ready to be unveiled in Paris beginning Friday and can start retailing in June by way of e-tailers, boutiques and department shops.

It is not going to be carried in Yves Salomon’s personal retailers.

Salomon wouldn’t talk about gross sales projections, however business sources estimate that Meteo may generate 7 million euros in retail gross sales throughout its first 12 months and register robust double-digit annual income good points thereafter.

The Yves Salomon model has slowly been lowering its fur use to concentrate on shearling, leather-based and feather choices, that are much less controversial and extra fashionable.

In March 2020, the label introduced salmon-colored tags coming with every fur garment printed with the corporate’s then newly established “Useful resource Pact.” That dedicated the model to drastically lowering the manufacturing of animal fur, and focusing as a substitute on reusing present fur.

For extra, see:

Yves Salomon RTW Fall 2020

Yves Salomon RTW Spring 2020

Yves Salomon RTW Fall 2019


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